This is part of a weekly series that highlights a grant provided by the Foundation.
The sea of social media can be difficult to navigate, especially for non-profit administrators with limited resources.
That’s where the Community Information Technology Workshop comes in. From 9 a.m. to 3 p.m. on Friday, Sept. 16, at Schlow Centre Region Library, the workshop, in its fifth year, will feature seminars about how, and why, non-profit organizations should use social media.
The workshop will include insight from keynote speakers Barb Horne and Robin Smain, as well as a series of hands-on seminars about how to use specific social media tools, including Facebook, Twitter, Tumblr, Foursquare, MailChimp, and more.
And if some of those tools sound unfamiliar, don’t worry. This workshop is not designed for techies. According to Nathaniel Rasmussen, Computer Systems Administrator at Schlow, and a workshop organizer, it’s designed to help everyone learn — including the technologically challenged.
“One major NPO challenge in the Internet age is getting a good message out through the massive din of information swirling around all of our stakeholders,” Rasmussen said. “With so many tools popping up every week, how does an organization effectively market itself without getting bogged down in too much tech and little visible ROI? These are the questions we’re hoping to help answer this year.”
The Centre County Community Foundation has long given grants to the workshop, but this year we’ve stepped up as a central partner, sponsoring the event, along with Schlow Centre Region Library. We’ve started doing a lot of social media marketing in the last few months, and we think it’s important that our friends at other non-profit organizations are able to take advantage of these new tools, too.
Harold Robinson, a graduate student from the College of IST at Penn State and a workshop organizer, hopes attendees come away from the experience with an understanding of how they can use social media to better meet the goals of their non-profit.
“The best outcome from the workshop is that individuals feel empowered to take a hands-on approach to new technology tools as part of carrying out their organization’s mission,” he said.
Click here to get more information, and to sign up for the workshop. The registration fee is just $7 (which includes breakfast and lunch) until Sept. 12; after that it will be $12 at the door. And be sure to “like” it on Facebook – this is a social media workshop after all!