Schedule and presenter info for tomorrow’s Community Information Technology Workshop!

The Community Information Technology Workshop (CITW) is tomorrow at Schlow Centre Region Library! Check out this schedule of presentations and presenter bios, and if you haven’t registered yet, you can still do it here. We look forward to seeing everyone there!

  • Registration / Breakfast: 8:30-9:00 Gallery & Downsbrough Room
  • Introductions/Announcements: 9:00-9:10 Downsbrough Room (Al Jones – CCCF, Jack Carroll – College of IST)
  • Morning Keynote:  How to Brand Your Business with Social Media Marketing: 9:10-10:10 Downsbrough Room (Barb Horne, Marketing Specialist, Ideal Image Marketing Solutions) During this presentation, attendees will learn that social media begins with a good understanding of their business website first, and how the multitude of various social media platforms can be utilized to help optimize and bring value to their website. This talk will accommodate businesses that have B2B and B2C relationships with their customers.
  • Survey Results Summary, Impact of a Good Strategy: 10:10-10:35 Downsbrough Room (Lisa Rives Collens) This presentation will give everyone a glimpse at how npo’s are using social networks at both a national and local level, and analysis on how it might influence your marketing plan.
  • CiVicinity: Hyper-Local Community Information Portal: 10:35-11:00 (Harry Robinson) CiVicinity is a research project investigating new models for sustainable community information infrastructures. The project is a partnership of the Downtown Improvement District, Schlow Library, CNET, and the College of IST at Penn State. Current focus topics include techniques for aggregating community information, mobile access to community information, municipal wireless networking, and the needs and roles of community organizations in community information infrastructures.
  • Morning Breakout Sessions: 11:05-11:45
    • Live Lab – Q & A, Networking: Musser Room Dying for some expert help on using a particular tool discussed? Want to see/try something new? Drop in to our lab for demos/trials, and useful information galore, or just stop in to do some all-important networking with your colleagues!
    • Online Tools for Managing Email Marketing:  MailChimp Sun Room (Cecelia Merkel & Nathaniel Rasmussen) Web 2.0 and social networks are getting all the attention, but email is still an extremely effective way to stay in touch with your stakeholders. Learn about a great tool for handling newsletters/fundraising campaigns, and more.
    • Developing a Communications Plan – Know your Audience Children’s Activity Room (Mike Clitherow) Any communication plan will be most successful if it delivers the information your constituents need when and where they need. This session will explore ways to make sure you are keeping your constituents “in the know.”
    • Playing Safe in Social Media: Downsbrough Room (Christian Vinten-Johansen) Social media services like Twitter and Facebook present new frontiers for connecting with customers and friends; and new risks to your reputation and identity. We’ll discuss simple ways to avoid risk while you reap the benefits.
  • Lunch (Live Lab – Q & A, Networking): 11:45-12:45 Food in Downsbrough Room, eat in live lab, outdoors, etc. Grab a box lunch and find a place to network with your colleagues, or check out some technology in the Live Lab.
  • Afternoon Keynote: Social Marketing Strategies: 12:45-1:45 Downsbrough Room  (Robin Bradford Smail, Disruptive Technologist, Penn State University)
  • Afternoon Breakouts: 1:50-2:30
    • Live Lab – Q & A, Networking Musser Room
    • Tools for Your Organization to Manage Social Networks Downsbrough Room (Robin Bradford Smail)
    • Mobile Social Networking Roundup: Sun Room (Nathaniel Rasmussen & Erin Rowley) Increasingly, people are taking their passion for social media away from their desks and out into the world with them. Mobile social networking allows people to communicate in real-time, no matter where they are. In this presentation, you’ll learn about some of the most popular platforms, such as Facebook, Twitter, Tumblr, Foursquare and QR codes, and how to use them from mobile devices.
    • “Lightning Round” and Wrap-up: 2:30-3:00 Downsbrough Room Some of our presenters will briefly highlight some resources and technology that might be useful for your organization closing remarks will be made and conference evaluation forms will be turned in.


Barb Horne (Morning Keynote)
Barb Horne has over 20 years of marketing experience, having worked for Fortune 100 companies such as Hilton Hotels, Pfizer, Inc, and Cardinal Health. She started her own agency, Ideal Image, almost eight years ago, working with various entrepreneurs, as well as small to large businesses nationwide. Ideal Image specializes in the “new” traditional marketing with an emphasis on web strategies and social media solutions and provides the opportunity for clients to infuse their own personality and community in their online presence.

Robin Bradford Smail (Afternoon Keynote)
Robin Calls herself a Disruptive Technologist. She has a background in design and marketing, a degree in Information Sciences & Technology, and a passion for social media and community engagement. She likes to see how emerging technologies can be used in teaching and learning, both in the classroom and, perhaps more importantly, in the online learning environment.

Mike Clitherow
Michael Clitherow founded Centre Tech Services (computer consulting, services, training) after retiring from AT&T (NJ).  He serves as board President for C-NET, chair of CentreConnect, President for OLLI at Penn State (formerly CALL) and is actively providing technical support for several non-profit organizations in the area.

Lisa Rives Collens
Lisa has a Bachelors of Science degree from the University of Michigan’s School of Natural Resources. She has a MLIS from Wayne State University. She was the head of technical services and automation system administrator at the Centre County Library for over 8 years. She has been the District Consultant for the Central PA Libraries for over 3 years. Lisa is also the mom of 5-year-old twins and believes that library work provides the perfect training ground for parenting multiples!

Cecelia Merkel
Cecelia Merkel is a metadata specialist at Penn State University. She works with groups to consider how they can tag and organize their digital content so it is findable by internal and external stakeholders. She coordinates the Media and Learning Design Initiative, a team working to connect the media production capacity of Penn State Public Broadcasting (WPSU) with the course production needs of Penn State World Campus.

Harry Robinson
Harry Robinson is a graduate student in the Computer-Supported Collaboration & Learning Lab in the College of Information Sciences & Technology at Penn State. His research is focused on the use of information technology in geographic communities.

Erin Rowley
Erin is the Program Assistant at the Centre County Community Foundation. She previously worked at the Berks County Community Foundation and has also worked for the State College Area School District, Smart Start – Centre County and Penn State Public Broadcasting (WPSU). She is a recent graduate of Penn State, with degrees in journalism and history. While a student at Penn State, she worked at The Daily Collegian newspaper, and spent a semester studying abroad in St. Petersburg, Russia.

Christian Vinten-Johansen
Christian Vinten-Johansen is assistant director of the WebLion project, one of the world’s largest open source projects supporting software development for educational institutions. Strangely, he still has time to love family, gardening and cats.

Nathaniel Rasmussen
Nathaniel has worked as Computer Systems Administrator at Schlow Centre Region Library since the position’s inception in 2001.  He lives in the Centre Region with his wife, 10-week old son and 2 dogs. He enjoys listening to great music of all sorts (vinyl mostly – “NOT a dying format,” he says), playing some music too, gardening, home improvement, hiking, camping, and of course, reading.


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